Showing all articles tagged: creativity



Stimulating Creativity with SCAMPER ...

To create a new product, service, process, method or model, try applying "SCAMPER" to an old one. SCAMPER is an acronym for Substitute; Combine; Adapt; Modify, Minimize, Magnify; Put to Another Use; Eliminate, Elaborate; Rearrange, Reverse ...

  1. Substitute ... What can you substitute? What can be used instead? Who else instead? What other ingredients? Other material? Other process? Other power? Other place? Other approach? Other sounds? Other forces? ... "Instead of ... I can ..."
  2. Combine ... What can you combine or bring together somehow? How about a blend, an alloy, an assortment, an ensemble? Combine units? Combine purposes? Combine appeals? Combine ideas? ... "I can bring together ... and ... to ..."
  3. Adapt ... What can you adapt for use as a solution? What else is like this? What other idea does this suggest? Does past offer a parallel? What could I copy? Who could I emulate? ... "I can adapt ... in this way ... to ..."
  4. Modify, Minimize, Magnify ... Can you change the item in some way? Change meaning, color, motion, sound, smell, form, shape? Other changes? ... Also: 'Minify': What can you remove? Smaller? Condensed? Miniature? Lower? Shorter? Lighter? Omit? Streamline? Split up? Understate? ... Also: Magnify: What can you add? More time? Greater frequency? Stronger? Higher? Longer? Thicker? Extra value? Plus ingredient? Duplicate? Multiply? Exaggerate? ... "I can modify/minimize/magnify.. in this way ... to .."
  5. Put to Another Use ... How can you put the thing to different or other uses? New ways to use as is? Other uses if it is modified? ... "I can reuse ... in this way ... by ..."
  6. Eliminate, elaborate ... What can you eliminate? Remove something? Eliminate waste? Reduce time? Reduce effort? Cut costs? ... "I can eliminate ... by ..."
  7. Rearrange, reverse ... What can be rearranged in some way? Interchange components? Other pattern? Other layout? Other sequence? Transpose cause and effect? Change pace? Change schedule? ... "I can rearrange ... like this ... such that ..."

[Attribution: Robert Eberle, Alex Osborn]

170920M

Money is Made in the "Sweet Spot"!


Something: Product, Service, Process, Method or Model, or combination ... if an innovation has all four elements, it may well be on a path to becoming a paradigm innovation!

Method: a new way of doing business
Model: a new way of capturing value in a business, ie an innovative business model



VentureNotebook.com ... (c) Jim Jindrick, all rights reserved ... 1.06

Types of Innovation in Business ...

Innovation has a revolutionary reputation, but an evolutionary reality! An innovation is (simply) something new and better. [New: didn't exist before in this market space. Better: desireable benefits, a lower price, or both ... compared to the available alternatives.]

Some types of innovation are pretty simple, pretty straight-forward. A new hot dog stand on a corner can be an example of "positioning" innovation ... simple, yet it does provide something new and better.

  1. Incremental … basic design concepts are reinforced, linkages between modules are unchanged
  2. Component or modular … basic design concepts are overturned, linkages between modules are unchanged
  3. Architectural … linkages between modules are changed, basic design concepts are reinforced
  4. Radical … basic design concepts are overturned, linkages between modules are changed
  5. Disruptive ... technological discontinuity
  6. Application ... technology application creates new market ... killer application
  7. Product ... improved performance, dominant design
  8. Process ... more efficient and/or effective processes
  9. Positioning ... establishing a venture in a new space
  10. Experiential ... improved customer experience
  11. Marketing ... improved marketing relationships
  12. Business model ... reframe the value proposition or value chain
  13. Structural ... responds to structural changes in the industry
  14. Service … give the same products but with much better service
  15. Paradigm ... good luck! If we want a paradigm shift, we'll need a solid combination of several simpler innovations!

[From Dorf/Byers, Technology Ventures with jj edits]
1.13

Brainstorming ...

The best way to have a good idea is to have lots of ideas from which to choose!

  1. Brainstorming is a team sport ... support your team members!
  2. No criticism ... no "devil's advocates" allowed!
  3. Anything goes … wild, crazy, impractical, ingenious ideas encouraged!
  4. Go for quantity, not quality, of ideas!
  5. All ideas encouraged!
  6. Piggyback, improve, combine ideas ... be an "angel advocate"!
  7. Record all ideas so nothing gets lost!
  8. Filter ideas later, not during the brainstorming session! This is a right-brain exercise!
  9. Set a time limit for the session, then stick to it!

Variation ... brainwriting: the general process is that, in a group, ideas are recorded by each individual who thought of them ... they are then passed on to the next person who uses them as a trigger for their own ideas.

(c) 2017 Jindrick ... 1.08

REAL Brain ... Right Brain, Left Brain

You got two sides to your brain, use them both ... but not at the same time!

LEFT BRAIN characteristics … ANALYTICAL
  1. Logical
  2. Sequential
  3. Rational
  4. Objective
  5. Looks at parts
  6. Conventional
  7. FOLLOWS THE RULES ...
RIGHT BRAIN characteristics … CREATIVE
  1. Intuitive
  2. Holistic
  3. Synthesizing
  4. Subjective
  5. Looks at wholes
  6. Transformational
  7. BREAKS THE RULES …
BTW: Roger Sperry won a Nobel Prize for his work on his split-brain theory.

1.1

How to Kill Creativity ...

Creativity is such a fragile creature, easily wounded, often destroyed. A few of the weapons, simple phrases, or actions that can be used to kill creativity include the following:
  1. We don't take any risks around here ...
  2. We don't have time ...
  3. It would take too long ...
  4. We don't have resources ...
  5. Well, maybe tomorrow ...
  6. It's not my job ...
  7. It's not your job ...
  8. That's a dumb question ...
  9. The rules are ...
  10. You're going to fail ...
  11. It would cost too much ...
  12. It's impossible ...
  13. Why don't you write a report ...
  14. It's not your job ...
  15. That's been done before ...
  16. That's not how we do things around here ...
  17. Their ideas don't count ...
  18. Well, maybe next week ...
  19. That's a stupid idea ...
  20. Yes, but ...
  21. Well, maybe next year ...
  22. If it ain't broke, don't fix it...
  23. It's good enough already ...
  24. We don't have money ...
  25. It's never been done before ...
  26. We tried that and it didn't work ...
  27. I don't like it ...
  28. Our customers wouldn't like it ...
  29. That's not really creative ...
  30. That's crazy ...
  31. (Yawn) ...

1.0

Rapid Prototype Module Template








This is a great tool for designing a new process, a new product, software, apps, gizmogadgets, and more!

Answer these basic questions ...
  1. What are the outputs desired?
  2. What are the inputs required?
  3. What is the process to transform the input into the outputs?
  4. If this happens, then what? Else, what?
  5. How does the environment(s) affect the inputs, the process, the outputs?
  6. What happens to any wasted generated by the process?


The SCAMPER Tool

The SCAMPER Tool

To create a new product, service, process, or paradigm, try applying "SCAMPER" to an old one. SCAMPER is an acronym for ...
  1. Substitute ... What can you substitute? What can be used instead? Who else instead? What other ingredients? Other material? Other process? Other power? Other place? Other approach? Other sounds? Other forces? ... "Instead of ... I can ..."
  2. Combine ... What can you combine or bring together somehow? How about a blend, an alloy, an assortment, an ensemble? Combine units? Combine purposes? Combine appeals? Combine ideas? ... "I can bring together ... and ... to ..."
  3. Adapt ... What can you adapt for use as a solution? What else is like this? What other idea does this suggest? Does the past offer a parallel? What could you copy? Who could you emulate? ... "I can adapt ... in this way ... to ..."
  4. Modify, minimize, magnify ... Can you change the item in some way? Change meaning, color, motion, sound, smell, form, shape? Other changes? ... Also: 'Minify': What can you remove? Smaller? Condensed? Miniature? Lower? Shorter? Lighter? Omit? Streamline? Split up? Understate? ... Also: Magnify: What can you add? More time? Greater frequency? Stronger? Higher? Longer? Thicker? Extra value? Plus ingredient? Duplicate? Multiply? Exaggerate? ... "I can modify/minimize/magnify.. in this way ... to ..
  5. Put to another use, re-use ... How can you put the thing to different or other uses? New ways to use as is? Other uses if it is modified? ... "I can re-use ... in this way ... by ..."
  6. Eliminate, elaborate ... What can you eliminate? Remove something? Eliminate waste? Reduce time? Reduce effort? Cut costs? ... "I can eliminate ... by ..."
  7. Rearrange, reverse ... What can be rearranged in some way? Interchange components? Other pattern? Other layout? Other sequence? Transpose cause and effect? Change pace? Change schedule? ... "I can rearrange ... like this ... such that …"
Idea: Try applying SCAMPER to Inputs, Process, Outputs, Resources … If -Then - Else


[Robert Eberle & Alex Osborn]


2.5 VN



There is a Cozy Relationship Between Creativity, Invention, Innovation, and Entrepreneurship?

  1. Imagination is simply thinking of something new and different to you.
  2. Creativity is making something new and different than what you've done before. Creativity can be something very simple (a line drawing) to very complex (a new drug formula). Creativity may be inventive, or innovative, or neither, or both! Creativity is personal ... it does not require a comparison to anything else that already exists, not true for inventions or innovations.
  3. Invention is making something new, useful, and different than what already exists ... however, an invention is not necessarily better than what already exists!
  4. Innovation is making something new, and different, and ... this is important ... also better than what already exists.
  5. Entrepreneurship is applied innovation ... putting something new and better to work!
1.04


Jim Jindrick

You can send Jim Jindrick a message here: TextJim.VentureNotebook.com Jim's books are available here: Amazon.com/author/JimJindrick

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