Showing all articles tagged: business-model

Hint: Buy Low ...

Hint 2: The magic is in the comma...

Business Models

  1. Design physical product/merchandise
  2. Manufacture physical product/merchandise
  3. Sell physical product/merchandise
  4. Create information/content/data
  5. Aggregate or distribute information/content/data
  6. Provide personal or business service
  7. Provide expert advice/consultation
  8. Provide money/financing
  9. Provide labor or human resources
  10. Transport products/services
  11. Provide infrastructure/telecommunications
  12. Provide in-person or online marketplace for others to sell goods or services
  13. ???
[Attribution: Rhonda Abrams] 2.09

Stimulating Creativity with SCAMPER ...

To create a new product, service, process, method or model, try applying "SCAMPER" to an old one. SCAMPER is an acronym for Substitute; Combine; Adapt; Modify, Minimize, Magnify; Put to Another Use; Eliminate, Elaborate; Rearrange, Reverse ...

  1. Substitute ... What can you substitute? What can be used instead? Who else instead? What other ingredients? Other material? Other process? Other power? Other place? Other approach? Other sounds? Other forces? ... "Instead of ... I can ..."
  2. Combine ... What can you combine or bring together somehow? How about a blend, an alloy, an assortment, an ensemble? Combine units? Combine purposes? Combine appeals? Combine ideas? ... "I can bring together ... and ... to ..."
  3. Adapt ... What can you adapt for use as a solution? What else is like this? What other idea does this suggest? Does past offer a parallel? What could I copy? Who could I emulate? ... "I can adapt ... in this way ... to ..."
  4. Modify, Minimize, Magnify ... Can you change the item in some way? Change meaning, color, motion, sound, smell, form, shape? Other changes? ... Also: 'Minify': What can you remove? Smaller? Condensed? Miniature? Lower? Shorter? Lighter? Omit? Streamline? Split up? Understate? ... Also: Magnify: What can you add? More time? Greater frequency? Stronger? Higher? Longer? Thicker? Extra value? Plus ingredient? Duplicate? Multiply? Exaggerate? ... "I can modify/minimize/magnify.. in this way ... to .."
  5. Put to Another Use ... How can you put the thing to different or other uses? New ways to use as is? Other uses if it is modified? ... "I can reuse ... in this way ... by ..."
  6. Eliminate, elaborate ... What can you eliminate? Remove something? Eliminate waste? Reduce time? Reduce effort? Cut costs? ... "I can eliminate ... by ..."
  7. Rearrange, reverse ... What can be rearranged in some way? Interchange components? Other pattern? Other layout? Other sequence? Transpose cause and effect? Change pace? Change schedule? ... "I can rearrange ... like this ... such that ..."

[Attribution: Robert Eberle, Alex Osborn]


Business Model Canvas ...

Here’s a version of the very popular Business Model Canvas. Remember, it’s a "canvas" … use it as a tool to build your business model by applying some "paint" with elbow grease! Then use it as a tool to "display" your "work of art" ...

Here’s a version of the canvas that applies to Google ...

Here the Business Model "Canvas" is being used as a communications tool, integrated into their business plan ...

Business Model ... Checklist

  1. Who are the target customers for this business venture?
  2. How will the enterprise create and deliver value for these customers?
  3. What is the primary competition for this venture?
  4. How is the enterprise different and better from the competition?
  5. What are the primary core competencies of the enterprise?
  6. What is the scope of products and activities?
  7. How is the venture organization structured?
  8. How will this venture capture value for profit?
  9. How will this venture grow, and over what time period?
  10. How will this venture attract and retain talent?

Jim Jindrick

Some tips, tools, and rules of thumb for innovation commercialization! You can send Jim Jindrick a message here: Jim's books are available here:

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