Showing all articles tagged: brainstorm

REAL Brain ... Right Brain, Left Brain

You got two sides to your brain, use them both ... but not at the same time!

LEFT BRAIN characteristics … ANALYTICAL
  1. Logical
  2. Sequential
  3. Rational
  4. Objective
  5. Looks at parts
  6. Conventional
RIGHT BRAIN characteristics … CREATIVE
  1. Intuitive
  2. Holistic
  3. Synthesizing
  4. Subjective
  5. Looks at wholes
  6. Transformational
BTW: Roger Sperry won a Nobel Prize for his work on his split-brain theory.


Brainstorming ...

The best way to have a good idea is to have lots of ideas from which to choose!

  1. Brainstorming is a team sport ... support your team members!
  2. No criticism ... no "devil's advocates" allowed!
  3. Anything goes … wild, crazy, impractical, ingenious ideas encouraged!
  4. Go for quantity, not quality, of ideas!
  5. All ideas encouraged!
  6. Piggyback, improve, combine ideas ... be an "angel advocate"!
  7. Record all ideas so nothing gets lost!
  8. Filter ideas later, not during the brainstorming session! This is a right-brain exercise!
  9. Set a time limit for the session, then stick to it!

Variation ... brainwriting: the general process is that, in a group, ideas are recorded by each individual who thought of them ... they are then passed on to the next person who uses them as a trigger for their own ideas.

(c) 2017 Jindrick ... 1.08

Jim Jindrick

Some tips, tools, and rules of thumb for innovation commercialization! You can send Jim Jindrick a message here: Jim's books are available here:

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