1. What is the problem we are solving?
  2. Who are the prospective customers for the solution to this problem?
  3. What is our solution?
  4. What are the current existing solutions that are available to our prospective customers?
  5. How is our solution a better value than the alternatives?
  6. What people, places, things, time, and money resources do we need to create and deliver our solution to our prospective customers?
  7. Can our solution generate a profit after all reoccurring expenses are covered?
  8. How much, and when?
  9. Who is going to make this happen, and why are they qualified to do so?