1. Entrepreneurship: A Real World Approach … Rhonda Abrams. All the basics are here …
  2. Thinking, Fast and Slow … Daniel Kahneman. Just might change the way you think, for the better, me thinks!
  3. Made to Stick … Chip and Dan Heath. Why some ideas make it (stick!), and others don’t. A “must read" for marketeers.
  4. Eats, Shoots and Leaves ... Lynne Truss. Hilarious! (There is a reason I use ... instead of . . . It is not ignorance, it is by choice (instead of a ellipse, I use a pauseandthink)! I reserve ignorance for more important things that I know nothing about … and that is a long, long list!)
  5. Blue Ocean Strategy … W Chan Kim & Renee Mauborgne. Swim for open waters! Create your open special ocean where you’re the big fish and the sharks are somewhere else!
  6. Random House Word Menu … Stephen Glazier. It’s not a dictionary or a thesaurus, it’s menu of words organized by subject. First step in learning a new topic is the lingo. This is a book of lingo for a lot of topics.
  7. Integrity is All You’ve Got … Karl Eller. Very insightful, lots of practical ideas and advice.
  8. 5280 Tips for Innovators and Entrepreneurs ... Jim Jindrick. OK, OK, so it's self-serving to include this one! Gimme a break!

More good reads ...

  1. Corporate Entrepreneurship and Innovation (Michael H. Morris and Donald F. Kuratko)
  2. A Joosr Guide to ... The Lean Startup
  3. A Whack on the Side of the Head (von Oech)
  4. Cracking Creativity (Michalko)
  5. Four Steps to the Epiphany (Steven Gary Blank)
  6. Creativity in Business (Ray/Myers)
  7. Democratizing Innovation (von Hipppel)
  8. Driving Growth Through Innovation (Tucker)
  9. Founders at Work (Livingston)
  10. How to Get Ideas (Foster)
  11. How to Think Like Leonardo da Vinci (Gelb)
  12. Innovation and Entrepreneurship (Drucker)
  13. Innovator's Dilemma (Christensen)
  14. The Game Changer (Lafley/Charan)
  15. The Innovator's Solution: Creating and Sustaining Successful Growth (Christensen, Raynor)
  16. The Innovator's Toolkit: 50+ Techniques (Silverstein, Samuel, DeCarlo)
  17. The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures (Johansson)
  18. Weird Ideas That Work (Sutton)
  19. What a Great Idea (Thompson)

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