Michael James Delligatti, Creator of the Big Mac, Dies at 98

Michael James Delligatti, Creator of the Big Mac, Dies at 98 Photo Jim Delligatti in an undated photo. When the buns for regular burgers didn’t fit his idea for a double-decker, he bought larger ones and cut them in three layers. ...

McG17 JimClass 161201 Notes ...

Herein lie the slides from class 161201 ... Download PDF


Those Funny Ads May Make You Laugh, But Maybe Not Buy

Two equally funny advertisements can have very different effects on consumers' brand attitudes, depending on how humor is used, research shows.Alexis BlueUniversity CommunicationsNov. 30, 2016Resources for the MediaCaleb WarrenIn two humorous ads ...

The Art of Naming

Download PDF

7 Tenets of Branding ...

Here are some notes from Leslie Bromberg's presentation ... Download PDF

Ideas for McG17 Fall presentation slides ...

Here are some suggestions for your Fall semester final exam presentation ... DO feel free to improve on these suggestions. For example, what's the best way for you and your team to present your competitive advantages ... relative to your competition. Questions, do ask! 1.05

Outline of Slides for Your Venture Concept Presentation (Final Exam) ...

BillboardVenture nameTag lineLogoRelevant venture picture25-word (or less) venture summaryCore team and titlesContact informationDate or version.revision numberProblem and OpportunitySummary description of the problem and/or opportunityWhy the problem/opportunity existsPrimary current solutionsCustomers and MarketsDescribe and justify target cus...


McG 161117 Consultant Feedback Yellow Sheets

Here's the feedback from your colleagues ...Download PDFDownload PDF

McG17 161115 JimClass Notes

Outline for the revenue and earnings presentation ... structuring your venture ... other schtuff ... also, included is a copy of the sample venture whiteboard. (Yes, I will eventually make some chocolate chip cookies.) Download PDF

Revenue model - Wikipedia

Revenue model From Wikipedia, the free encyclopedia A revenue model is a framework for generating revenues. It identifies which revenue source to pursue, what value to offer, how to price the value, and who pays for the value.[1] It is a key component of a company's business model.[2] It primarily ide...

McG 161110 ... Yellow Sheet feedback: Value Proposition Presentation

Here are the Yellow Sheets feedback from your colleagues / classmates re: value proposition presentation ... Download PDF

Business Plan Presentation / Discussion Slides ...

Slide 1: "Billboard" ... venture name, trademark, logo, tagline, description, et al Slide 2: Core Team ... who, what Slide 3: Problem / Customer / Opportunity ... scale and scope of problem, SOM/SAM/TAM Slide 4: Solution ... brochure Slide 5: Value Proposition ... Customer NWD Profile, Benefits, FFFF Slide 6: "Underlying Magic"... differentiatio...

Value Proposition Presentation Slides

Slide: Billboard ... who, what, where, when, why, how Slide: Customer Needs, Wants, Desires Profile ... summary of your research-to-date that you used to create and validate this outline ... backup slide: your ever-growing list of 100 prospective customers! Slide: a nice, big, long, gigantic list of all the benefits (objective, subjective) you...


Understanding the Innovator’s Dilemma

Understanding the Innovator’s Dilemma manoftaste.de/Flickr “The Innovator’s Dilemma" is one of the most — if not the most — important books chronicling how innovation takes place, and why its common that market leaders and incumbents fail to seize the next wave of innovation in their respective industries. The book is so good, that...

McG 2017 161104 JimClass Product Development Notes

Some notes from class ...Download PDF


The 3 Essential Things Needed in a Founders' Agreement

Q: How do you suggest structuring a founders' agreement? -- Shine Reuben A: When getting a new enterprise off the ground, there is nothing more important than having a clear agreement amongst the founders around a handful of key issues that are critical to your ability to safeguard the future viability of your new enterprise and to raise ve...

Jim Jindrick

Welcome to VentureNotebook.com ... a collection of tips, tools, and rules of thumb for innovators and entrepreneurs! Click on the article headline to see more. The articles are organized by category below ... click on a subject of interest to find related material.

Click on a Subject ...